3. HOW DO WE USE COLLECTED INFORMATION?
We strongly believe in both minimizing the information we collect and limiting its use and purpose to only that (1) for which we have been given permission, (2) as necessary to deliver the Services, interact with and Products you purchased, or (3) as we might be required or permitted for legal compliance or other lawful purposes. These uses include:
3.1 Delivering, improving, updating and enhancing the Services we provide to you.
We collect various information relating to your Product purchase and use, and/or interactions with our Services. We utilize this information to:
• Improve and optimize the operation and performance of our Services
• Diagnose problems with and identify any security risks, errors, or needed enhancements to the Services
• Detect and prevent fraud and abuse of our Services and systems
• Collect aggregate statistics about use of the Services
• Understand and analyze how you use our Services and what Products and Services are most relevant to you.
Often, much of the information collected is aggregated (or statistical data) to understand how individuals use our Services, and is not linked to any personal information, but to the extent it is itself personal information, or is linked or linkable to personal information, we treat it accordingly.
3.2 Sharing with trusted third parties.
We may share your personal information with third parties with which we have partnered to allow you to integrate their services into our own Services, and with trusted third party service providers as necessary for them to perform services on our behalf, such as:
• Processing credit card payments
• Serving advertisements
• Conducting contests or surveys
• Performing analysis of our Services
• Communicating with you, such as by way of email or push notification messages sent on mobile.
• Customer relationship management
We only share your personal information as necessary for any third party to provide the services as requested or as needed on our behalf. These third parties are subject to strict data processing terms and conditions and are prohibited from utilizing, sharing or retaining your personal information for any other purpose than as they have been specifically contracted for (or without your consent).
3.3 Communicating with you.
We may contact you directly or through a
third party service provider regarding Products or Services you have signed up
or purchased from us, such as necessary to deliver transactional or service related
communications. We may also contact you with offers for additional services we think
you’ll find valuable if you give us consent, or where allowed, based upon legitimate
interests. You don’t need to provide consent as a condition to purchase our Products or Services. These contacts may include:
• Text (SMS) messages
• Push Notifications
You may also update your subscription preferences with respect to receiving communications from us by contacting us directly on [email protected]
3.4 Transfer of personal information abroad.
3.5 Compliance with legal, regulatory and law enforcement requests.
We cooperate with government and law enforcement officials and private parties to enforce and comply with the law. We will disclose any information about you to government or law enforcement officials or private parties as we, in our sole discretion, believe necessary or appropriate to respond to claims and legal process, to protect our property and rights or the property and rights of a third party, to protect the safety of the public or any person, or to prevent or stop activity we consider to be illegal or unethical.
To the extent we are legally permitted to do so, we will take reasonable steps to notify you in the event that we are required to provide your personal information to third parties as part of legal process.
3.6 Website analytics.
We use multiple web analytics tools provided by service partners such as Facebook Analytics, Google Analytics, Amplitude, Onesignal and Flurry to collect information about how you interact with our Site and mobile apps, including what pages you visit, how much time you spend on each page, and IP information. We use the information provided by these tools to improve our Services. These tools place persistent cookies in your browser to identify you as a unique user the next time you visit our Site. Each cookie cannot be used by anyone other than the service provider (ex: Facebook for Facebook Analytics). The information collected from the cookie may be transmitted to and stored by these service partners on servers in a country other than the country in which you reside. Though information collected does not include personal information such as name, address, billing information, etc., the information collected is used and shared by these service providers in accordance with their individual privacy policies. You can control the technologies we use by managing your settings through Privacy Settings
or the ‘cookie banners” that may be presented when you first visit our webpages, or by utilizing settings in your browser or third-party tools, such as “Disconnect” and others.
3.7 Targeted advertisements.
Targeted ads or interest-based offers may be presented to you based on your activities on our Site and based on the Products you purchased. These offers will display as varying product banners presented to you while browsing. Our third party partners may use technologies such as cookies to gather information such activities in order to provide you with advertising based upon your browsing activities and interests, and to measure advertising effectiveness. If you wish to opt out of interest-based advertising click here
. Please note you will continue to receive generic ads.
We will not use or share your information with anyone except as described in this section.