How To Promote Your Music For Total Beginners

by Tim Redford, Dec 14, 2017 . 3 min read

How To Promote Your Music For Total Beginners

Promotion used to be something best left for professionals at a record label. Today the options for how to promote your music to new fans are wide open.

This is a short guide with a handful of tips that will get you attention, as well as some platforms you should use to communicate your message.

You mean we can’t just beg people to buy our music?

Again and again the lesson that gets proven is that we as artists need to tell our story. We want the music to speak for itself, but there’s just too much music out there today for anyone to sift through.

In a candid radio interview John Mayer confessed that he can’t simply promote a song and have it do well. It has to be “wrapped in controversy”. It needs a story hook for people to latch onto and give them a reason to listen.

Find your story

If music promotion can’t happen without a story, how do we figure out what ours should be? Welcome to one of the biggest challenges any self aware artist can take on. It can take some soul searching and time to discover what the little nugget of story is that is worth focusing on.

CD Baby’s DIY Musician blog wrote a fantastic how-to article on figuring out your story.

Email marketing

Now that you have your story you’ll need a mountaintop to shout from.

Email still far outperforms social media (we’re talking 10x) as a way to send content and promotions that lead to people actually interacting with your music.

Your list allows you to…

Mailchimp is a user friendly email platform that lets you build a list of up to 2,000 subscribers for free. They also have great tutorials.

ConvertKit is another email platform that is well loved around the world that you can use to stay in touch.

Social media, but which one?

A presence on social media is helpful because it gives you a way to cultivate community and be discovered by new would-be fans.

Should you build your account community on Twitter? Facebook? Instagram? It’s easy to get overwhelmed and spread yourself too thin.

A good rule of thumb to follow is to pick only ONE, two at the most, social media accounts to focus on. Go with the one that you enjoy most. Over time you can convert these fans over to your email list by offering free downloads and other exclusives in exchange for their email address.

Quality Over Quantity

When you begin to tell a compelling story about your songs, your ups and downs as an artist, and your creative process, all of the other pieces will fall into place.

In the new landscape where everyone has a voice, having something to say will set you apart from the noise.



Get our free Alternate Tunings Guide!
Submit
Get Roadie Tuner

Check out some other similar articles

You want to get better at guitar, right?

Who doesn’t? If you’re serious about your instrument, you’ll do anything and everything to build up your chops.

Alec Plowman
Sep 30, 2019 . 4 min read

When it comes to learning guitar, everybody has a goal piece. It’s that one song they’ve wanted to master since they first picked up the instrument

Alec Plowman
Sep 23, 2019 . 3 min read

The voice of Hawaii, Israel Kamakawiwo’ole, blessed us with his cover mashup of Somewhere Over the Rainbow and What A Wonderful World.

Frederik Nielsen
Sep 16, 2019 . 3 min read

Teaching yourself to play ukulele is great!  Whether you’re learning to play ukulele online or with a book, it’s an awesome skill.

Alec Plowman
Jun 25, 2019 . 4 min read

So you want to learn to play ukuleleAwesome. But, what’s the best ukulele for beginners? Which cheap ukuleles won’t leave you buyer’s remorse?

Alec Plowman
Jun 6, 2019 . 4 min read

Whether you are a beginner or have some experience with guitars, you still may be wondering how to tune a guitar perfectly.

Alain Abou Atmeh
May 2, 2019 . 4 min read

Alternate tunings make life as a guitarist a bit more interesting, as it’s easy to get tired of just being famous all the time. That’s why we cover alternate tuning

Frederik Nielsen
May 1, 2019 . 5 min read

Drummers are loud people — let’s talk about it. I have to deal with a drummer who never calls in sick for rehearsals. He always shows up,

Federik Nielsen
Apr 29, 2019 . 3 min read

It’s a well-established fact: having a routine makes your more productive. Chances are you already put this into practice when it comes to

Alec Plowman
Apr 5, 2019 . 3 min read

What’s the best acoustic guitar for a beginner? If you’ve ever worked in a guitar store, you’ve probably been asked that question. A LOT.

Alec Plowman
Mar 31, 2019 . 3 min read

We’ve talked before in this blog about how jamming with other musicians is an amazing way to fast-track learning the guitar.

Alec Plowman
Oct 11, 2018 . 3 min read

What sets apart a great lead guitar solo from a mediocre one? Is it technique? Finger dexterity? Scale mastery?

Alec Plowman
Jul 23, 2018 . 4 min read

Beginner guitarists and tuning stability have a turbulent relationship. In this day and age, getting your guitar

Alec Plowman
Jul 9, 2018 . 4 min read

So you’ve decided you want to play electric guitar. Awesome. You’ve just taken your first step into a wider world

Alec Plowman
Jun 28, 2018 . 4 min read

You are all in for treat! One can never be awesome enough with the axe, so take a look below for the tricks

Frederik Nielsen
Jun 13, 2018 . 4 min read

Embedded in every guitar player’s DNA is an incredibly huge ego (not my opinion, Google it) that needs to be fed on a regular basis.

Frederik Nielsen
May 28, 2018 . 4 min read

A few days ago, I went to a local show to watch a couple of up-and-coming bands I’d heard some good things about.

Alec Plowman
May 25, 2018 . 3 min read

What’s the best way to learn guitar? You can take guitar lessons, you can look up guitar tabs,

Alec Plowman
May 24, 2018 . 4 min read

When you learn to play guitar, there’s a considerable amount of guitar equipment you need to get started.

Alec Plowman
May 23, 2018 . 5 min read

Welcome back to Roadie’s guitar plectrums series! If picking the right pick has you lost in a world of confusion, then this is the series for you!

Alec Plowman
May 16, 2018 . 4 min read
We'll be bringing you recommended tabs and plenty of interesting quotes from guitar legends along the way!